Special Award: Marketing Excellence for the Greatest Breakthrough
At the Marketing Excellence Awards 2024, held at the Slovenian Marketing Conference in Portorož, Marles received the special award for Marketing Excellence for the Greatest Breakthrough from the expert jury for their project "Comprehensive Strategic Revitalization of the Marles Brand."
The award was given by the expert jury due to the "exceptional demonstration of the difference marketing can make in a company when given a significant role, and the revitalization brought about by the marketing strategy for the brand."
The Power of Marketing for Brand Recognition
"In the past year, we introduced new strategic directions and a new brand image for Marles, while remaining true to our solid foundations. I am grateful and proud of the recognition from the industry for our approach, which combines tradition with innovation and a strong customer focus. This award confirms that we are on the right path and reflects the effort and dedication of our team. Most importantly, it confirms how crucial the team is to our success," said Melanja Korošec, Director of Strategic Marketing and Innovation at Marles.
Nika Bratović, Head of Marketing and Communications at Marles, added, "It is an honor to be part of a brand with such a rich tradition. I am proud to be part of Marles' story. We have had an extraordinary year, full of effort, research, and implementation. In companies, we often hear that 'we are all marketing,' and that is exactly how I feel within Marles, where colleagues, both past and present, have built an exceptional brand. We are proud that the transformation has been so well received both within the company and by the public."
The Marketing Excellence Award is considered the pinnacle of recognition for professionalism and outstanding performance in the field of marketing in our country. Each year, an expert jury evaluates top achievements of domestic companies and organizations in various categories, awarding the highest recognition to selected projects. With this award, Marles has further solidified its position among the leading manufacturers of wooden prefabricated houses and marked its contribution to progress in the industry by receiving this prestigious accolade.